You can send bulk SMS from the SMS page in the dashboard using any UK caller ID on your account.
If you send these from a UK landline number, you won't be able to receive responses; you can only receive a response from any UK mobile number purchased from (or ported into) Yay.com.

You can send SMS from the Yay.com app from any UK mobile number you've purchased from Yay.com

Please see this guide for how send SMS from the Admin Dashboard
Please see this guide for how send SMS from the Desktop app
Please see this guide for how send SMS from the Mobile app